Today I am talking to Lou Belcher who divides her time between writing and editing with a bit of art thrown in. Lately she has established herself in the blogging world as founder and editor of Florida Book News (http://www.floridabooknews.com )and Brevard Art News (http://www.brevardartnews.com/ ) as well as several other highly followed blogs. (A “follower” is someone who regularly receives and reads a specific blog.)
“Blog” is short for web log; a shared on-line journal of sorts that can be updated daily with information, pictures, videos etc. It is intended for the general (or niche specific) public. One of the great things is that blogs are interactive; they allow comments to be made by visitors and the author to answer or react to them quickly.
So, to publicize anything now is more complex?
What is the #1 mistake publicity-seekers make?
I receive many, many press releases and the chief mistake I see is not knowing how to write a good press release. Members of the media will be much more apt to put your release in their publication if it covers the why, how, when and where of the topic. You’d be surprised at the information folks leave out!
Give me 2 tips for reaching the public with the news of my latest, greatest art opening.
#1 Think of a catchy way to present the news so it will engage the reader immediately.
#2 Include a photo or two with the release to draw attention to it.
You authored two books this year (Ready, Set, Tweet: A Speedy Guide to Twitter, and The Zen of Max, both available on Amazon.com), what’s your next endeavor?