Whether You Realize It or Not
I was struggling recently, to design a t-shirt - "you're the artist, just do something nice" - I've heard that so many times before, signs, logos, posters, you name it...if you are an "artist" you should be able to whip up a little something, right? So WRONG.
Artists are not all created alike and if I get my wish of 9 lives I have decided that one of them will reincarnate me into a GRAPHIC artist. You know, those folks who probably invade our lives more with their work than any other type of artist on earth. Even in a foreign country you can spot Coke, McDonald's and Nike, right? Because graphic art speaks a universal language, a language of symbols that, at its best, transcends the spoken word and becomes an immediate visual icon. You recognize those product symbols because some artist took time, input and a 1000 iterations to produce that piece of art. Talk about powerful.
Back to my t-shirt....
I was struggling, and floundering, and trying really, really hard with little success.
My son, on the other hand, seems to have a knack for this thing (with only 1 junior high art class I might add.) So I sent him my best design for instructions on how to convert to a printable piece.
"Mind if I take a try?" he replied. Mind? I thought. mind? thanks, have at it.
His design was, not only superior to any of mine, but a winner for saying a lot with very little....
This started me on a hunt to learn more about other graphic designs we encounter regularly...next time you see a symbol or logo study it more carefully, you may see it differently, for instance:
* do you notice a white arrow between the E and x in the FedEx logo? no mistake for implying speed,
* have you ever seen the party people dipping a chip into the bowl on top of the i in Tostitos logo?
* and yes, I could replicate the Amazon.com logo in a heartbeat...but only then would I recognize the subtly of the arrow going from A to Z....and smiling!!
I am thanking my son publicly, he used to design web pages so is no novice to this sort of design, but I am keeping his contact a secret....he no longer does this work and is expecting a son so he will be a tad busy, but here is a mock up of the t-shirt we ordered:
and if you want to dive a little deeper into some of the fun things designed into common logos just check out these sites:
So see? artists are coloring your world whether you realize it or not...might as well try and enjoy the nuance and messages in their designs.